Anne Maillard, member of the governing board of the Banque cantonale de Fribourg (BCF)

Three questions to Anne Maillard, member of the governing board of the Banque cantonale de Fribourg (BCF)

Is the BCF strongly affected by digital transformation?

Digital transformation is sweeping through the banking sector, and the BCF is no exception. We have always responded very quickly to major digital innovations like eBanking and mobile banking, and continue to develop FriBenk, our online mortgage tool which we launched in 2016. There is also our client portal ‘MaBCF’, the first of its kind in Switzerland.

What developments are currently under way?

Improving user experience is a top priority for us. Digital technologies and the associated changes in behaviors not only provide an opportunity to optimize costs but also constantly push us to reinvent ourselves. Our customers want simplicity and immediacy. So, we have to take steps to ensure that lots of pretty straightforward banking operations like ordering foreign currency or receiving and sending documents meet these demands.

And internally?

The bank has to become more agile organizationally and take more focused actions, like client situation analyses, for example. Drawing on pre-defined scenarios will not only save us considerable time but will also allow our advisers to concentrate on personalized actions and building that all-important direct relationship with clients.