Majbritt Byskov-Bridges, Alver Co-Founder

Three questions to Majbritt Byskov-Bridges, Alver Co-Founder

You launched your range of Golden Chlorella food products in 2017. Why Golden Chlorella?

Golden Chlorella has two main advantages over popular microalgae like spirulina: it doesn’t taste of much and is neutral in color. Its production is not resource-intensive and our bodies tolerate it really well. It is a superfood packed full of vitamins and minerals, including plant-based proteins, vitamin B, zinc, potassium and magnesium. All of these qualities mean that we can use it to make a wide range of products – pasta, cereal bars, granola and protein powders – which are not only sustainable, vegan, and nutritious, but also delicious, of course!

What does the medium term look like for your start-up?

We are now well-established in several western European countries, primarily thanks to our online sales platform. But we also have new high-potential markets like Russia, China and Japan in our sights. The chances of success are pretty good when the product is as innovative as ours.

Can you talk about the Swiss Campus for Agri & Food Innovation, where your offices are based?

I think I’m right in saying that we were the first start-up to move in. It was a fantastic opportunity and it’s exciting to watch other companies of all shapes and sizes come on board, especially given that they might open up new avenues of collaboration for us. It’s been, and still is a really rewarding experience.