OPENING UP A WORLD OF POSSIBILITIES
LIIP | 01.09.2022

Liip is an example of Holacracy in action. The digital agency does not have a traditional management hierarchy and affords its employee a great deal of autonomy.

“For us, Economy 4.0 is as an opportunity to build a better and more sustainable world.” Gerhard Andrey has woven his environmental credentials into the fabric of the company he co-founded in Fribourg in 2007. Liip now has six offices across Switzerland, employs around 200 people and, with more than 100 awards under its belt, is one of the most innovative and influential digital agencies in Switzerland.

‘Liipers’, as company staff call themselves, specialize in the development of custom web solutions for all kinds of organizations: start-ups, multinationals, government offices, retail outlets and the mobility sector. Take UrbanConnect, for example. This solution makes it easier for the staff of major companies to travel to work using fleets of smart electric bikes, cars and scooters. As Andrey points out, “In 2017 the innovation was building a no-key smart lock system using the Internet of Things and controlled via the user’s smartphone.”

The first smart public transport ticket

In a country with an incredibly dense, but also complex, public transport network, Liip worked with the Swiss start-up FAIRTIQ to design the first smart public transport ticket. By swiping the START and STOP button on their smartphone screen, users of the FAIRTIQ or partner app will always have the right ticket at the best price for their bus, train, tram or boat journey anywhere in Switzerland. A mini mobility revolution!

Another mobility project that Liip was heavily involved in was ‘Houston’, which transformed the Transports Publics Fribourgeois (TPF) into one of the most advanced public transport companies in Switzerland. According to the Liip co-founder, “Replacing radios with VoIP (voice over IP) technology, each bus becomes truly connected. This project shows just how much digitalization can cut energy consumption and costs while improving coverage and offering a whole range of additional innovative functionalities. It opens up a world of possibilities.”

Liip is a staunch open-source advocate and assists its clients – industry, service providers, app developers and many more, ensure that their digital transformation is as socially, environmentally and economically responsible as possible, “We now have the capabilities to objectively measure the contribution that our digitalization projects make to the 17 UN Sustainable Development Goals. Through this new and ambitious approach, we want to generate added value for our clients Hanks to this new and ambitious approach, we want our clients to receive added value from their proven impact.”